🏆 Million Dollar Marketer

Md Samiul Hasan

Head of Marketing with 17+ years driving brand growth across Automobile, EV, Renewable energy, FMCG & Real Estate. Currently leading Marketing team of Peugeot Motocycles & Syntax Scooter & motorcycle brands at Nasir Syntax Motors, Bangladesh.

🚀 Business Strategy 📱 Renewable energy 🚗 Automobile & EV 📊
17+
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What You'll Find Here

A living portfolio — updated daily with insights, campaigns, and innovations.

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Follow daily work updates, marketing campaigns & EV industry insights.

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Articles

In-depth articles on brand strategy, digital marketing & business growth.

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About Me

My philosophy, academic background & passion for marketing.

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Experience

Career journey across leading industries in Bangladesh.

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Daily Work Updates

Sharing daily insights from the marketing trenches.

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Articles & Insights

My Story

About Me

I help brands cut through the noise and connect with their audience in meaningful ways. With over a decade of experience in marketing leadership ; spanning brand strategy, digital marketing, ATL/BTL campaigns, and the automobile & EV industry.

Currently serving as Head of Marketing at Nasir Syntax Motors Limited, I lead end-to-end marketing operations for Peugeot and Syntax electric vehicles in Bangladesh.

Career Highlights

🏢 Strategic Leadership: Leading Marketing of Peugeot & Nasir Syntax Motors brands in Bangladesh.
🏍️ Major Launches: Spearheaded the simultaneous launch of 6 high-cc CFMOTO products.
📈 Diverse Growth: Driven success across Nasir Syntax Motors, CFMOTO, Zeeho, KSRM, KKTea, Rupayan, TVS, Mahindra and EV sector.
Professional Journey

Work Experience

Head of Marketing

Nasir Syntax Motors • Oct 2025 - Present

  • Leading full-spectrum brand strategy, GTM planning, and integrated campaign execution across the full product portfolio.
  • Driving new model launch strategies via market segmentation and consumer insight frameworks to maximize reach and conversion.
  • Building and mentoring the in-house marketing team with KPI-driven reporting cadences for continuous performance improvement.

Head of Marketing

CFMOTO Bangladesh • Oct 2024 - Oct 2025

  • Architected brand archetype and value-proposition framework, driving 25% lift in brand recall in Q1 through integrated Digital & TTL campaigns.
  • Devised GTM strategy for flagship models yielding 15% faster adoption; built KPI dashboard reducing CAC by 18%.
  • Established dealer segmentation playbook and retail activation protocols, boosting monthly footfall by 20%.

Senior Manager - Head of Marketing

Rupayan Housing Estate Ltd. • May 2023 - Sep 2024

  • Led strategy for BDT 20,000 Crore portfolio; refined buyer personas to increase lead quality by 30% via CRM-driven nurture automation.
  • Managed BDT 4 Crore cross-channel budget 20% under-budget while exceeding quarterly lead targets by 35%.
  • Elevated organic traffic by 50% via A/B testing and heatmap analytics; reduced sales cycle by 22% through CRM segmentation.

Asst. Manager Brand Strategy

KRSM & Royal Cement • Jan 2021 - May 2023

  • Delivered go/no-go recommendations from TAM/SAM/SOM analyses; executed Digital, BTL, and experiential campaigns across multiple regions.
  • Managed vendor, agency, and stakeholder coordination with rigorous budget control and post-event ROI reporting.

Asst. Manager - Brand & Marketing

Karnaphuli Ltd. (Swaraj Tractor) • Oct 2017 - Sep 2020

  • Used GIS mapping and dealer data to exceed national sales targets by 25%; standardized brand touchpoints across 120+ dealers.
  • Implemented monthly forecasting model cutting forecast error from 20% to 8% across 40 major dealers.

Senior Marketing Executive - Brand

TVS Auto Bangladesh Ltd. • Sep 2015 - Sep 2017

  • Authored annual marketing plan with TAM/SAM analyses and channel profitability assessments, supporting 10% YoY volume growth.
  • Coordinated digital and OOH agency partnerships; reallocated media investments to highest-ROI channels each quarter.

Officer Brand [cite: 74]

CP Bangladesh Co. Ltd. • Mar 2013 - Sep 2015

  • Led franchise outlet expansion strategy 30% network growth in 2 years via site viability and demographic analysis.
  • Instituted POSM placement analytics and brand compliance audits to validate promotional effectiveness.
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Ready to discuss brand strategy or automotive trends? Let's connect.

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